Lieven Van Baelen studied at the RITS film school in Brussels. His first introduction to advertising was as a telecine operator and he quickly became one of Belgium’s leading colour graders. He went on to work as a director of photography for a series of commercials and music videos.
Lieven’s first directing endeavour was with the production of his short feature film ‘The Thread’ in 1999. Lieven’s views on imagery, his knowledge of postproduction techniques and his hunger to keep evolving made him a much sought after director. He went onto win several international awards for the direction of his early commercial for Dexia ‘Club Brugge’ including a Eurobest Award and a Gold CCB (Belgian Art Director’s Club).
He kept on evolving in his work and is now renowned for his state of the art visual directing style and his knowledge of post production techniques, however the story and feel of the films he makes his priority. He has worked for major international brands such as Heineken, Grolsch, Canon, Coca-Cola, Nissan, Renault & Ikea.