Luscious is an ideas based company specialising in storytelling, entertainment and emerging technology.  Built around three senior partners with extensive experience in advertising, digital post-production, engineering, music, writing and design, Luscious actively seek out like-minded clients,  technology entrepreneurs and innovators who enable us to push the boundaries of how we tell stories and communicate with the world. 

We have created award-winning advertising for global clients and recently won a Cannes silver lion for the VR and traditional commercial based Virtual Equality campaign. 

We designed and created two large-scale experiences for The Australian War Memorial and recently designed and produced the critically acclaimed JAMES CAMERON – CHALLENGING THE DEEP immersive exhibition for The Australian National Maritime Museum along with producing television, online and print promotional and advertising material direct to client. 

Further to our award winning 3-DOF VR experience for Virtual Equality, we have also recently competed a 6-DOF experience for IPP LLC out of New York.

The Academy Award short-listed film A MESSAGE FROM FALLUJAH, was written, directed and produced by Luscious as was the high-rating television documentary AFGHANISTAN – THE AUSTRALIAN STORY. 



Andrew’s career in advertising has involved working on many of what are now regarded as timeless and iconic advertising campaigns. Since moving into film production Andrew has produced high-end content around the world and is recognised as one of the leading Producers in the region. He has been Co-Owner of Luscious for over 17 years.

As an Executive Producer, Andrew brings experience in overseeing multiple large and small projects and teams whilst ensuring timelines are met and creative endeavours delivered. His understanding of the creative process and how to build the right team to deliver any project are one of his hallmarks as a senior producer within the film industry. 

He is able to oversee complex productions of large scale exhibitions, and recently executive produced the full audiovisual suite for the Australian War Memorial First World War Galleries, including interactive and audiovisual components. He also executive produced the Maritime Museum ‘Action Stations’ exhibition. 



Richard is a director, writer, digital artist and director of photography. He also has an extensive knowledge of post-production. Richard is known for his powerful performances, evocative imagery and technical mastery. 

He has worked around the world directing television commercials, short films, documentaries and music videos. While still shooting commercials and writing screenplays, Richard is part of the production partnership working In disruptive media, immersive reality and experiential media at Luscious. 

Richard has written original television and feature film screenplays including adaptations of the novels Chameleon by Richard Hains and Rant by Chuck Palahniuk. He has also completed commissions for short stories including co-writing and directing the highly acclaimed multi-award winning Academy Award short-listed film, A Message From Fallujah. Richard was the writer and co-producer on Battle Of The Coral Sea for the Australia National Maritime Museum, the AE2 story for The Australian War memorial and the James Cameron - Challenging The Deep exhibition now featuring at the Australian National Maritime Museum. Richard has also produced and directed VR and interactive experiences.




Over 20 years experience in direction and production of filmed media and multi media content. Jeff’s specialisation in VFX, design and postproduction work prior to joining Luscious as a senior partner and Creative Producer. He has delivered films for award winning directors and designers and has led consortium bids to win large-scale projects for corporations and cultural institutions.

Working with an enthusiastic and dedicated core team of designers, 3D artists, multimedia creators and audio designers, Jeff successfully led the consortium to win the tender as the Executive Producer for the Australian War Memorial First World War 1 gallery audio visual refit, unveiled in 2015.

His versatility enabled him to take on the dual roles for the Australian War Memorial project as Senior Producer and Creative Director. His responsibilities for the project included project management, creative direction, client liaison and delivery of the project spanning 12 months.