Luscious is an ideas based company specialising in storytelling, entertainment and emerging technology.  Built around three senior partners with extensive experience in advertising, digital post-production, engineering, music, writing and design, Luscious actively seek out like-minded clients,  technology entrepreneurs and innovators who enable us to push the boundaries of how we tell stories and communicate with the world. 

We have created award-winning advertising for global clients and recently won a Cannes silver lion for the VR and traditional commercial based Virtual Equality campaign. 

We designed and created two large-scale experiences for The Australian War Memorial and recently designed and produced the critically acclaimed JAMES CAMERON – CHALLENGING THE DEEP immersive exhibition for The Australian National Maritime Museum along with producing television, online and print promotional and advertising material direct to client. 

Further to our award winning 3-DOF VR experience for Virtual Equality, we have also recently competed a 6-DOF experience for IPP LLC out of New York and 360 VR experience about OPERATION JAYWICK for the The Australian National Maritime Museum.

The Academy Award short-listed film A MESSAGE FROM FALLUJAH, was written, directed and produced by Luscious as was the high-rating television documentary AFGHANISTAN – THE AUSTRALIAN STORY. 



Richard is an internationally renowned director, writer and digital innovator. He is senior founding partner at Luscious, creating ground breaking immersive reality, digital entertainment and experiential communication for high profile international clients. 

Richard co-wrote and directed the highly acclaimed and multi-award winning Academy Award short-listed film, A Message From Fallujah. He was writer and director on Battle Of The Coral Sea and Operation Jaywick for the ANMM, the AE2 story for The Australian War memorial and the James Cameron - Challenging The Deep exhibition which is currently featuring at the Australian National Maritime Museum before being seen at venues around the world. 

Richard has written original television and feature film screenplays including adaptations of the novels Chameleon by Richard Hains and Rant by Chuck Palahniuk. He has also completed commissions for both short stories and documentaries. 

With a background in both engineering and the arts, Richard is passionate about employing emerging technology to achieve positive outcomes across a wide range of applications.




Jeff is an internationally renowned producer, director and digital innovator. He is senior partner at Luscious, creating ground breaking immersive reality, digital entertainment and experiential communication for high profile international clients.

With over 20 years experience in direction and production of filmed media and multi media content. Jeff’s specialisation in VFX, design and postproduction work prior to joining Luscious as a senior partner and Creative Producer. He has delivered films for award winning directors and designers and has led consortium bids to win large-scale projects for corporations and cultural institutions.

Working with an enthusiastic and dedicated core team of designers, 3D artists, multimedia creators and audio designers, Jeff successfully led the consortium to win the tender as the Executive Producer for the Australian War Memorial First World War 1 gallery audio visual refit, unveiled in 2015.

His versatility enabled him to take on the dual roles for the Australian War Memorial project as Senior Producer and Creative Director. His responsibilities for the project included project management, creative direction, client liaison and delivery of the project spanning 12 months.



Now a senior founding partner at Luscious, Andrew’s career in advertising has involved working on many of what are now regarded as timeless and iconic advertising campaigns. Since moving into film production Andrew has produced high-end content around the world and is recognised as one of the leading Producers in the region. He has been Co-Owner of Luscious for over 17 years.

As an Executive Producer, Andrew brings experience in overseeing multiple large and small projects and teams whilst ensuring timelines are met and creative endeavours delivered. His understanding of the creative process and how to build the right team to deliver any project are one of his hallmarks as a senior producer within the film industry. 

He is able to oversee complex productions of large scale exhibitions, and recently executive produced the full audiovisual suite for the Australian War Memorial First World War Galleries, including interactive and audiovisual components. He also executive produced the Maritime Museum ‘Action Stations’ exhibition. 


CAROLIEN FOLEY - XR and film project management


Carolien is a renowned producer and digital innovator. Across her 20 year plus career Carolien has produced live action, animation, visual fx and live experiences. Starting her career in post at Digital Pictures, Carolien moved on to producing television commercials working for advertising agencies Y&R Mattingly Melbourne and Grey Sydney, then later moved into production company producing at Pod followed by Rubicon.

During 3 years at Martin Brown Films Carolien worked as a producer across a slate of film projects such as the Darren Starr & Viacom telemovie “Mermaids” shot on the Gold coast, and “The 1%ers”, a feature documentary about the Milperra Biker Massacre.  

Recently Carolien has been producing animation for film and television and creating interactive experiences and content for live engagements. She now works as a lead on XR and television project management at Luscious.


Luscious are committed to ethical design ensuring we deliver entertaining and learning based transformative experiences which are created to ensure positive outcomes for both our clients and their audiences.

We actively promote equality of opportunity and freedom from discrimination on grounds of age, cultural background, class, disability, ethnicity, gender, sexual orientation or faith.

Luscious acknowledges the Gadigal people of the Eora nation as the traditional custodians of the bamal and badu on which we work. We also acknowledge all traditional custodians of the land and waters throughout Australia and pay our respects to them and their cultures, and to elders past and present.