Luscious was commissioned by the Australian National Maritime Museum to create an immersive, narrative-rich museum experience using emergent technologies to document James Cameron’s work as an explorer and storyteller. 

The exhibition features five films playing on four large screens set so as to be enjoyed as a linear or non-linear journey within the exhibition space. The soundtrack and the computer controlled programming of the films is designed to deliver narrative specific relative to the location of the visitors throughout the gallery.

As well as film scripting, production and editing, soundtrack conception, interactive display design and the computer controlled lighting plan, Luscious created the television, online and print advertising campaign to promote the exhibit.

James Cameron; Challenging the Deep, opened its doors on the 28th of May to critical and public acclaim with global interest building in what is truly transformative experience.


IPP America commissioned Luscious to create a life-like 6 degrees of freedom experience within a fully stocked and visually operational pet shop.

A combination of filmed live-action, digital matte paintings and 3D CGI were combined to deliver the mixed reality immersive experience. 

The structure of the store was built from 2 dimensional CAD file plans of a real store then texture mapped using colours, signage and art work created by the advertising agency.

Real staff were filmed in an operational store and the footage was then looped to create a continuous visual narrative. 

The sound recorded on location was processed in Unreal Engine to create 3 dimensional location specific spatial sound.

A high level of realistic detail was created using 3D CGI stock texture mapped with actual products from the store.

It would be feasible to create an operational virtual store where customers could inspect and buy products online for later delivery.


Luscious produced the Cannes Silver Lion award winning virtual reality wedding campaign for J. Walter Thompson Worldwide.  

We filmed a wedding in Auckland New Zealand in 360 VR then created a multi-view VR experience, which was later enjoyed by guests at a virtual wedding in Sydney where same sex marriage was not yet legal. 

The Virtual wedding experience in Sydney was filmed then edited to create an online advertising campaign with the powerful message: "Australia, It’s time to make marriage equality a reality.” Then becoming a rallying cry of the “yes” campaign.

This highly successful approach of producing a VR or AR component which then serves as the base component for a commercial which can be filmed and screened in a traditional manner proved to be a highly successful and repeatable approach to creating an advertising campaign.