Immersive technology and the virtual worlds created by mixed realities are fundamentally changing storytelling and the way we communicate.
We believe we are approaching a future where people will interact with the virtual world and real world in a seamless, frictionless, and continuous manner. We will soon not be bound by the delineations of experience which currently exist between VR, AR, and MR. Eventually virtual world media and traditional media will blend to be defined by nothing other than the delivery device needed to experience it.
Last week Jeff Jaffers was interviewed on this very subject by Mike Parsons from Qualitance for the streaming media show FUTURE HORIZONS .