IPP - SHREWSBURY MIXED REALITY PET STORE

IPP America commissioned Luscious to create a life-like 6 degrees of freedom experience within a fully stocked and visually operational pet shop.

A combination of filmed live-action, digital matte paintings and 3D CGI were combined to deliver the mixed reality immersive experience. 

The structure of the store was built from 2 dimensional CAD file plans of a real store then texture mapped using colours, signage and art work created by the advertising agency.

Real staff were filmed in an operational store and the footage was then looped to create a continuous visual narrative. 

The sound recorded on location was processed in Unreal Engine to create 3 dimensional location specific spatial sound.

A high level of realistic detail was created using 3D CGI stock texture mapped with actual products from the store.

It would be feasible to create an operational virtual store where customers could inspect and buy products online for later delivery.