VIRTUAL EQUALITY – VIRTUAL REALITY ADVERTISING CAMPAIGN

Luscious produced the Cannes Silver Lion award winning virtual reality wedding campaign for J. Walter Thompson Worldwide.  

We filmed a wedding in Auckland New Zealand in 360 VR then created a multi-view VR experience, which was later enjoyed by guests at a virtual wedding in Sydney where same sex marriage was not yet legal. 

The Virtual wedding experience in Sydney was filmed then edited to create an online advertising campaign with the powerful message: "Australia, It’s time to make marriage equality a reality.” Then becoming a rallying cry of the “yes” campaign.

This highly successful approach of producing a VR or AR component which then serves as the base component for a commercial which can be filmed and screened in a traditional manner proved to be a highly successful and repeatable approach to creating an advertising campaign.